Story used to be hidden behind an overgrown creeper on a street that you would not walk down unless in attempt to avoid the hoards of Spitalfields. Since relocating it has become much more of a mainstream joint, but has nonetheless retained its unique appeal.
With a deli specialising in handmade pizzas served on rustic chopping boards towards the front, pass through to the shop at the rear where beautiful products are displayed amongst organic installations. Story boutique has a raw and mystical air that you can't help but be drawn into.
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